17Mar
2014

Wearable Virtual Reality

Todd McLellan
Posted by Shin 0
Wearable Virtual Reality

From the conventions of CES to NABs wearable technology products have erupted over the past few years. Nike’s Fuelband records your every move, Samsung’s watch moves the phone from your palm to your wrist and there’s even tech wearables for your pet. So it’s only natural that Oculus VR takes video gaming from your TV screen to a goggle system with the Oculus Rift. To find out what makes up the Oculus Rift, Todd McLellan takes it apart for Wired UK Edition, and […]

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14Feb
2014

The 9 Inch Sub

Edward Pond, Food & Beverage
Posted by Shin 0
The 9 Inch Sub

Working with the team from Crush, Edward Pond shot still elements for this Quizno spot. The challenge was to shoot three sandwiches and prepare the files to look like one big sandwich that comes apart like lego. Then Crush gave it a knockout 3D treatment. Special thanks to creative Drew Frohman at TA2 and producer Maggie Kelly, also to visual effects maestro Kealem Cahill, Emma Wojick and Patty Bradley at Crush. Heather Shaw food styled the delicious sandwiches. Neil Wysocki […]

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13Feb
2014

Tomorrow starts here

Innovation, Todd McLellan
Posted by Shin 0
Tomorrow starts here

Todd McLellan is widely known around the world for his disassembly work especially after his well received book “Things Come Apart” came out last year. But Todd isn’t all about disassembly as seen in Part 1 of his Cisco Internet of Everything ads that he worked on with the creative team Shane Fleming and Bee Reynolds of Goodby, Silverstein & Partners (San Francisco, CA).  In these ads, he needed to bring a range of products together to show how each object’s […]

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12Feb
2014

Powering Performance.

Automotive, People, Shin Sugino
Posted by Shin 0
Powering Performance.

It’s been a whirlwind of a week and we are elated to be a part of all the celebrations. The great folks over at Cundari, TopixFX, Posterboy and BMW Canada have been phenomenal to work with. Just like how the Olympics brings an entire nation together,  this BMW Olympic campaign has brought five powerhouse companies together.  Thank you to everyone who made this possible. The print component photographed by Eden Robbins was shot in tandem with Shin’s tv campaign.  Check it out here:     BMW Director, Marketing: Kevin […]

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10Feb
2014

Charles Hamelin wins GOLD!!!

People, Shin Sugino
Posted by Shin 0
Charles Hamelin wins GOLD!!!

  Congratulations Charles Hamelin for your GOLD medal win in today’s 1500m mens speed skating.         – |Evolve or Die|

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7Feb
2014

Canada Wins Gold!

People, Shin Sugino
Posted by Shin 0
Canada Wins Gold!

Best of luck to Team Canada at the 2014 Sochi Winter Olympic Games. Go Canada Go!! BMW Director, Marketing: Kevin Marcotte Brand Communications Manager: Kerry Fleiser Group Account Director: Daryn Sutherland Account Director: Anna Halfpenny Cundari Daryn Sutherland – Group Account Director Anna Halfpenny – Account Director Andrew Simon – Chief Creative Officer Maggie Pycherek – Senior Copywriter Mike Dietrich – Group Creative Director, Art Director Kasia Zeniuk – Broadcast Producer Sugino Studio  Shin Sugino – Director, DOP Andy McLeod […]

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6Feb
2014

Wink Wink! Winkreative!

Still Life, Todd McLellan
Posted by Shin 0
Wink Wink! Winkreative!

Gestalten was one of the first of many publishers to publish some of Todd McLellan’s work. Recently they published a design book for the ad agency, Winkreative. Featured in the book are images from the Rhone campaign Todd shot in London, UK.       Find the book online here.    – |Evolve or Die|

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