Why is it that dramatic situations are so perfect for comedy? We had an operating room. And the Bee Gees’ “Stayin’ Alive” provided tonal permission to be absurd. My favorite part of this Sears spot is when the surgeon asks for a long metal thing and gets a banana. – Rob Quartly – |Evolve or Die|
Continue Reading →Archive for November, 2011
2011
Retro Thursday: A Brief Encounter Pays Off
Sometimes you just don’t know when, where, how or why ideas sprout up. But it doesn’t really matter when it’s a great idea — or a crazy one. Todd McLellan was going about his business (what business, we didn’t ask!) when he came up with this underwear idea. Todd persuaded Aaron Hoskins, a freelance PA we work with, to do a handstand with a “fresh” (or so Todd promised) pair of tighty whities over his head. “He wasn’t exactly head [...]
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Tell Us About Telus
Over a decade ago, Shin had an opportunity to work collaboratively on a small wireless brand called Clearnet with Taxi. The basic design was simple and clean — shoot nature on a white background. To this day, the brand, now famously known as Telus, still carries that distinct look. Today we celebrate our longtime relationship with Telus, Taxi, Rooster and Topix in the new campaign “You.” Taeko Yamanouchi, our Stills Producer, had this to say about her experience on the [...]
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Shooting History
I remember the first time I heard my dad swear. It was his birthday, a cold November day in Edmonton. I was four. He and I were in the garage putzing around with some tools when my mother burst through the door. “Oh my god, Rob, Kennedy’s been shot!” My dad paused, looked around at her, and said, gravely, “Jesus Christ.” My dad had been a rear gunner for the RAF bomber command during WWII. Looking back, I’m sure he [...]
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Retro Thursday: My Sweet Lord
For kids in elementary school Show and Tell can be tough: What should I bring in? Will the other kids think I’m cool? Can I bring in my pet tarantula? Maybe mom or dad will buy me something new! These are just some of the thoughts that go through the minds of kids the day before Show and Tell. During a certain 1984 Show and Tell, Edmonton Oilers then-coach Glen Sather became father of the year, while at the same [...]
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No Strings Attached: Todd McLellan’s Piano Disassembly
Now, what many of you have been waiting for: a new addition to Todd McLellan’s Disassembly Series. Le Piano! A Heintzman & Co. upright piano circa 1912, to be exact. This is Todd’s first-ever disassembly of a large object. In the past he’s taken apart products such as the LED bulb, featured in Fast Company magazine and a typewriter, clock and camera. The piano came from a church that no longer needed it, and the congregation gave it to Todd [...]
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We’re Expanding!
The rumours are true! We have acquired the property next door to our 501 Eastern Ave. studio. It will function as a fully loaded, top of the line motion and stills studio. Plans are set and blueprints are being developed. (Rest assured that new heated toilet seats are in those plans.) Construction on the new property is set to begin in April 2012. Revellers at our Summer 2011 Japanese BBQ and Showcase were greeted by this then-mysterious sign One [...]
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It’s a Toto thing
People love working with Todd, Shin, Eden and Rob for many reasons. With motion and stills shoots — food, animals, products, celebs, period projects, automotive…you name it — constantly on the go, Sugino Studio is always buzzing with ideas and activity. When the work is done, we love sending people away happy. As we all know, a great final product is the secret to a happy client but, you’d be amazed how many times people also comment on the toilets [...]
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Retro Thursday: Lest We Forget
In honour of Remembrance Day tomorrow we have selected a particularly moving spot by Rob Quartly for Retro Thursday. Here is what he had to say about the piece: This was an emotional project. I was truly honoured to be asked to be a part of it and also overwhelmed by the responsibility. How does one tell the story of 100 years of Canadian service in 60 seconds? Initially, we were going to combine live action with historical footage, [...]
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Retro Thursday: Rob Quartly’s “First Car”
“Remember your first car?” “None of the footage here is archival. We shot it all.” “It was a great concept and it opened the door to great emotions. Cool cars, (some goofy ones too) and such fun with the art and beauty departments.” “It never hurts to have a great soundtrack too: ‘Spirit in the Sky’. What a blast!” -Rob Quartly Do you remember your first car? We sure do! Read our stories on our Facebook page and share yours [...]
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