2011 December — Sugino Blog

Archive for December, 2011

20Dec
2011

The Holiday Spirit: Shin Sugino Shoots Smirnoff

Conceptual, Food & Beverage, Innovation, Music, Shin Sugino 0

Shin Sugino‘s latest Smirnoff shoot really got us in the mood for holiday festivities. Let’s get this party started! Here are the many ways you can enjoy Smirnoff: Happy Holidays from Smirnoff: Please drink responsibly this holiday season! Diageo Marketing Director, Vodka, Rum and Gin: Rudy Aldana Associate Brand Manager, Vodka and Gin: Ali Pierce JWT Account Director: Ali Dalfen Broadcast Producers: Tara Handley (Mixes), Tamara Sulliman (Holiday) Art Directors: Ron Kosan (Mixes), Doug Maugham (Holiday) Copywriters: [...]

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16Dec
2011

Holiday Greetings!

Sugino Likes 1

Happy Holidays Everyone! 2011 has been a great year filled with plenty of hard work and even more fun memories. Whether on set wrangling birds or on location pouring a perfectly brewed drink, there are always memorable moments to be had at our Studio. Our team has expanded this past year bringing many new faces. A few of these Suginoians reflect back on the past year: “Getting to work every day with people who actually like what they’re doing, [...]

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15Dec
2011

Retro Thursday: A Levi’s State of Mind

Eden Robbins, People, Shin Sugino 0

When you think of a well known jean maker, what is the first company that comes to mind? Majority of you will most likely think of Levi’s. That’s because Levi Strauss & Co. has been around for 139 years! Many Levi’s ads have turned heads because of their racy and provocative nature. One that caught the attention of both agencies and the public was the first Levi’s ad that Shin Sugino shot in the ’80s. Shin reflected back on the [...]

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14Dec
2011

Marketer of the Year!

People, Sugino Likes 0

It was an honour and pleasure to have the one and only Anne-Marie LaBerge in our Studio a couple weeks back. She was here for a photo-shoot. The pictures are now featured in the December/January issue of Strategy Magazine. Anne-Marie LaBerge is a great friend of Shin’s as they have worked together on Telus for the past decade. She’s not only the marketer of the year but our celebrity. The photographer, Koby, was excited to be a part of the [...]

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8Dec
2011

Retro Thursday: ’Tis the season to be…

People, Todd McLellan 0

Todd McLellan is no stranger to a cold climate. He grew up in Saskatoon, Saskatchewan, where the winters brought freezing temps and metres of snow on the regular. Still, when asked what his favourite season is Todd replied: “Winter, no doubt.” Guess it’s in his blood. So in honour of Todd’s winter enthusiasm and the upcoming start of the season, we present Todd’s classic winter commercial for Fido. Agency BOS Art Director – Ibraheem Youssef Writer – Frederick Nduna [...]

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6Dec
2011

Castaway!

Eden Robbins 0

It’s December and winter is on its way in. Beautiful snow covering evergreen trees, kids cheerfully making forts, and holiday festivities happening all around. What better time to go down south…Huh? Eden Robbins and assistant Al Peacock got the opportunity to escape the declining temperature for a shoot in Miami, Florida. They shot the stills for the new Advil spot. Click here for larger image. Agency: Young & Rubicam Associate Creative Director: Joe Hash Associate Creative Director: Darcy Maloney Writer: [...]

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1Dec
2011

Retro Thursday: Operation Humour

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“Why is it that dramatic situations are so perfect for comedy? An operating room and the Bee Gees’ “Stayin’ Alive” was tonal permission to be absurd. My favorite part is when the surgeon asks for a long metal thing and gets a banana.” – Rob Quartly – |Evolve or Die|

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