17Jun/100
Ford Fiesta TimeSlice Behind the Scenes
Ford’s challenge: Create a new interactive project with a Time Freeze effect incorporating motion - within 3 weeks. Our solution: Use 36 Canon DSLRs to shoot a 120-degree sweep around the new Fiesta. Simultaneously shoot 12 motion videos on the same cameras, creating interactive hotspots that continue the frozen action on demand. We spent 2 days on location in Toronto’s Distillery District shooting 3 scenarios.
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