sugino blog part of suginostudio.com

6Jul/100

Hot Wheels Colour Shifters Spot & Behind the Scenes

New Hot Wheels commercial Shin Sugino shot on location in Toronto.

Our digital artist edited together a video of the behind the scenes footage shot over the course of the day. Majority of the spot was shot with the phantom with the exception of the car hood shot which was shot on a RED One.

5Jul/100

My Yen shoots for Report on Business

My Yen's latest job had her shooting various items from cookies to coal for Report on Business.

5Jul/100

Todd takes a swing at Report on Business

Todd's shoot for Report on Business was bat breaking work all day long.

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30Jun/100

Finn’s Portrait of John Jones for Esquire Magazine

Back in April, I got a call from Michael Norseng, Photo Director at Esquire, asking if I’d be interested in shooting a piece for their upcoming “How to Be a Man” issue, profiling a grief counselor nicknamed Dr. Death.

Where do I sign-up?

An interesting turn to this assignment was that the writer of the piece is the son of Dr. Death (whose name is John Jones). I never really get to shoot with or collaborate with writers, so I was pretty excited to work with both son/writer, father/subject. I was equally excited when I found out that the writer was Chris Jones, who has written epic tales for the magazine over the years. My personal favorites are his storiesThe Things That Carried Him, and his piece Home, which became the book Too Far From Home: A Story of Life and Death in Space. To make matters more amazing, Chris and I quickly realized that we went to University together, where we shared a passion for our student radio station, CJMQ, as DJ’s. Chris DJ’d and managed the station, and I DJ’d a show with a friend called the Sunday Afternoon Burnout Show (no seriously, that’s what it was called). Needless to say, we had a great time catching-up, and trading stories from when we last saw each other.

I’m really happy with how the piece turned out, and I’m very grateful to Chris & John for the amount of time they spared with me. Here’s the layout of opening spread:

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Esquire’s “How to Be a Man” issue is on newsstands now.

Finn

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17Jun/100

Ford Fiesta TimeSlice Behind the Scenes

Ford’s challenge: Create a new interactive project with a Time Freeze effect incorporating motion - within 3 weeks. Our solution: Use 36 Canon DSLRs to shoot a 120-degree sweep around the new Fiesta. Simultaneously shoot 12 motion videos on the same cameras, creating interactive hotspots that continue the frozen action on demand. We spent 2 days on location in Toronto’s Distillery District shooting 3 scenarios.

Click the link and then click EXPERIENCE NOW.

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7Jun/100

Todd shoots for Syngenta

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The layout for the Quilt shot originally posed a wardrobe challenge.  However, with the collaboration of a creative team and a talented seamstress the finished ensemble was a great success!

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3Jun/100

An Official ‘Thank You’ Letter

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One of the models in Finn's shoot for The Walrus crafted a thoughtful 'thank you' letter for him.

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25May/100

Finn’s Time Magazine shoot

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I had the pleasure of shooting for Time Magazine a few weeks back, documenting a ground breaking program called Roots of Empathy, which is based here in Canada. From their website, Roots of Empathy is:

“an evidence-based classroom program that has shown dramatic effect in reducing levels of aggression among schoolchildren by raising social/emotional competence and increasing empathy.It’s a great program that utilizes a neighborhood infant and their parent, who visit a classroom every three weeks over a school year with the aid of a Roots of Empathy Instructor. The infant is in fact the “teacher”, and helps children reflect and identify their own feelings and the feelings of others.

Incredible, right?

Finn

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17May/100

Happy Drinking!

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This is a creative for a series I am working on, based on Drinking games; similar to the "Quarters".  

"The object of the game is to not sink the cap.  The person who starts the game must place the bottle cap in the beer so it floats.
The next person must pour a little amount of beer into the bottle cap without sinking it. The person who sinks the cap must drink what's in the cup.
The person who drinks must start the next round and place the cap in the cup. If the cap sinks while placing it in the cup, the person must drink the cup again".

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14May/100

Largest Potluck on Earth?

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The fifteenth Slideluck Potshow in New York City is taking on the Guinness Book of World Records in their attempt for the Largest Potluck on Earth.  This year the Potshow has partnered with the New York Photo Festival and will be hosting the event in the old Tobacco Warehouse.  David Alan Harvery, Jae Choi and W.M Hunt will be curating the show which features many talented aritists, among them is Finn O'Hara!

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