Sarah — Sugino Blog

Articles By: Sarah

30Mar
2012

Raw & Uncensored: Burrito.

Conceptual, Food & Beverage, Innovation, Todd McLellan 0

Not too long ago, October 2011 to be exact, Todd McLellan collaborated with Fast Company on an LED disassembly article. This time around Todd and Fast Company joined forces for a Chipotle burrito explosion shoot. Sounds crazy fun, eh? Check out the final shot. Todd’s disassembled lots of things, including an entire piano! But this was his first time disassembling food. Todd tells us how his first experience with a Chipotle burrito (at least, his first professional experience!) went. Working [...]

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29Mar
2012

Retro Thursday: Let’s have a cold one!

Eden Robbins, Food & Beverage, Rob Quartly, Shin Sugino, Todd McLellan 1

These days, when you walk through the Sugino Studio doors and take a deep breath you’ll smell nothing but…alcohol! Don’t worry, you didn’t miss one of our famous parties, it’s all the beer and spirits shoots we’ve been lucky to do lately. Over the past few months we’ve seen the likes of Diageo, Bud Light, Alexander Keith’s and more set up in our studios. Some work you may have already seen — the rest, well, you’ll have to wait on [...]

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26Mar
2012

Sugino Likes: This Genie-ous Online Game

Etc., Sugino Likes 0

Can you beat the Akinator? This fun online game has been going around the office today. It’s like the robo version of 20 Questions. Some of you may have already tried it out, but if you haven’t get ready to be dumbfounded! Eden Robbins tried to get the Genie to guess Shin Sugino and look what it came up with… Ha! Not too far off, right? Other than that he’s pretty spot on, guessing Japanese and Arab characters as [...]

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20Mar
2012

Bucket-head.

People, Sugino Team 0

It may seem as though Winter ended weeks ago (or never even came for that matter…) but today marks the first day of Spring. Even though Spring is officially in full swing hockey season has yet to end. The 2012 Stanley Cup is only a couple months away! So let’s keep our hockey spirits high! Who are you cheering for? Here’s a hockey spot Andrew Wilcox shot with Edge MacLaren for HP. This is one of Andrew’s first motion spots [...]

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16Mar
2012

Shin Sugino: Urban, Legendary

Dialogue, Etc., People, Shin Sugino 0

Shin Sugino teamed up with Blade Creative Branding to shoot a motion and stills campaign for Upper Village 2 (UV2), Greenpark’s chic and fresh condo complex in Markham. Check out the final spot below! Behind the Scenes Gallery *Click the images to enlarge – |Evolve or Die|

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15Mar
2012

Retro Thursday: Freeze Frame! Ford Fiesta

Automotive, Conceptual, Innovation, Shin Sugino 0

This was one of our favourite shoots, and probably the most technically challenging. In the summer of 2010, Tracy Jones from Y&R came up with a brilliant concept, and Shin Sugino set out to make it a reality. The idea was to create a 360-degree “time freeze” effect similar to The Matrix. However, since this was to be online and interactive the door was open to even more. How about shooting a 360° time freeze, and then punching in on [...]

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5Mar
2012

Dark Maciej

Etc. 0

Creativity isn’t just part of our job at Sugino Studio; it’s our way of being. When we step out of the studio doors, the creative juices keep flowing. Each of us, in some way, take our skills we apply at work into our personal lives. This past weekend Maciej Roszkowski, senior digital artist, was asked to take photos for an event. This is what he had to say about his experience: “Last week a friend of mine at fu-GEN theatre [...]

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1Mar
2012

Retro Thursday: Six Degrees of Shin-aration

People, Shin Sugino 3

Many successful people start off interning. Believe it or not most of our employees at the studio are ex-interns. Two weeks ago, a Humber College student, named Scott Poborsa walked into the Sugino Studio doors. Little did we know he would be the feature of this Retro Thursday. He had a story to tell that amazed us all. Scott walked up to Shin and said “you shot my mom before I was even born”. Gloria Poborsa use to model before [...]

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27Feb
2012

WE’RE ON PINTEREST!

Etc. 0

We are pinning! Are you!? It’s all the hype! Click the image to be linked to our page ! If you are already pinning away make sure to pin our posts with the pin it button at the bottom of each of our blog posts. Need an invite? Let us know by commenting and follow us! – |Evolve or Die|

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23Feb
2012

Across the Pond and Beyond!

People, Todd McLellan 1

This weekend Todd McLellan leaves for London, UK, for a project with Winkreative agency. We asked him to reflect on the first job he traveled for… “It has been a little over eight years since I visited the very memorable India. I was sent there on assignment to shoot the telecom call centres located in Bangalore. I arrived in the city at 2 a.m. and was whisked away to my hotel room near the business district. After a brief argument [...]

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