The Miller Lite beer can has evolved! The new can now has a punch hole top for a quicker and smoother pour. DraftFCB Chicago worked with Todd McLellan on the stills for the new campaign which shows many common items that can be used to punch it. What else could you use? Comment below and let us know! The beer cans are only available in the States. Thus, Todd made a trip to the Windy City for this shoot and [...]
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It was 2002 and we were shooting an ad for Pottery Barn. At the last minute, our hero girl did not want to let go of her mom so we could not photograph her. It was Friday afternoon and we needed a little girl FAST! What to do? I called my sister and begged her to bring her daughter, my niece, Alexandra who was 3 at the time. Though they were going on a family vacation to Portugal the next [...]
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…well not exactly, but we did do a lotto job! Rob Quartly and Shin Sugino were recently asked to direct the newest ILC campaign with DraftFCB. Andrew Nguyen at Topix did a great job with the matte paintings. It was a complex shoot but it couldn’t have turned out better! Check out the spot: Rob gives us an inside scoop: Performance, critical timing, special effects, matching visual perspectives and car photography. This was a tricky little spot. A good idea, [...]
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To pour a perfectly brewed glass of beer takes dedication and practice. Shin Sugino and the Sugino Studio film crew filmed the sacred Stella Artois 9 Steps to pouring a perfect glass — and a few of our team even mastered it! (Okay, they came close.) Your turn. Play. Observe. Learn. Join the 1,099,342 people learning on Stella’s Facebook page. And while you’re at it check out ours too! GRIP Colin Craig & Martin McClorey- Art Directors Liz Crofton – [...]
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Many successful people start off interning. Believe it or not most of our employees at the studio are ex-interns. Two weeks ago, a Humber College student, named Scott Poborsa walked into the Sugino Studio doors. Little did we know he would be the feature of this Retro Thursday. He had a story to tell that amazed us all. Scott walked up to Shin and said “you shot my mom before I was even born”. Gloria Poborsa use to model before [...]
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The Board In 2007, we were asked by Elspeth Lynn and Lorraine Tao at Zig to shoot a spot announcing the arrival of Cosmo TV. The storyboard opened on a woman’s hand. A miniature guy slowly climbs the hand as if it were a rock face. When he reaches the top, the pinky finger on the woman’s hand extends. The guy gives a big sigh of relief and hugs the finger. He’s literally “wrapped around her finger.” The Challenge Cool [...]
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This Retro Thursday I’m (Miho Matsuoka, digital artist) going to take you all the way back and by back I mean way back to… you guessed it….2005. Shin Sugino and Foodland Ontario teamed up to create a series of commercials featuring various vegetables and fruits growing. How did they do it you ask ? Well, Sugino Studio set up cameras at an apple orchard and inside greenhouses to shoot a stills time-lapse of apple trees, apples, tomatoes and mushrooms growing [...]
Continue Reading →Happy New Year Everyone! After a restful holiday, the studio is back up and running in full force. Last week alone we had a wild Telus shoot, a men-in-uniform shoot and beer shoot. Although we have a full schedule and just rang in 2012 we took some time to reflect back on 2011. Thank you to all our clients and production partners for making it such a great year! Enjoy! Eden Robbins | Rob Quartly | Shin Sugino | Todd [...]
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Over a decade ago, Shin had an opportunity to work collaboratively on a small wireless brand called Clearnet with Taxi. The basic design was simple and clean — shoot nature on a white background. To this day, the brand, now famously known as Telus, still carries that distinct look. Today we celebrate our longtime relationship with Telus, Taxi, Rooster and Topix in the new campaign “You.” Taeko Yamanouchi, our Stills Producer, had this to say about her experience on the [...]
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Todd McLellan, in collaboration with BBDO Toronto, spent the day hanging out in a hangar at the Oshawa Airport to shoot the latest Mercedes-Benz Sprinter ad. Check out this shot Todd took, not with hipstamatic, while on location: They chose the hangar because it met the “white warehouse” look the client desired — and the bare beams were perfect for that industrial look. Plus the hangar met the shot’s height and space requirements. Todd says: “It was [...]
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