Over a decade ago, Shin had an opportunity to work collaboratively on a small wireless brand called Clearnet with Taxi. The basic design was simple and clean — shoot nature on a white background. To this day, the brand, now famously known as Telus, still carries that distinct look. Today we celebrate our longtime relationship with Telus, Taxi, Rooster and Topix in the new campaign “You.” Taeko Yamanouchi, our Stills Producer, had this to say about her experience on the [...]
Continue Reading →After shooting the still for Guinness Extra Stout, which features lions, cobras and vultures, Eden Robbins let the beasts run free! Not dangerously free, mind you. He and senior digital artist Maciej Roszkowski brought the ad to life with a motion side-project. (Yes, they were showing off a little!) With Eden’s direction and Maciej’s magic, you see all the creatures in action and hear a grand, symphonic track. Heck, you can almost taste the beer! – |Evolve or [...]
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Maciej “Magic” Roszkowski, Sugino Studio’s Senior Digital Artist, lives up to his name every day. He, along with Digital Artist Miho Matsuoka, puts the crucial final touches on the creative team’s motion and stills. Often, Maciej goes beyond the call of duty (uh, he loves gaming, too). Such was the case with Eden Robbins’ Guinness Extra Stout project with Grip Limited’s Art Director Simon Newman. Here’s the ad: An architect of digital layers, Maciej weaved together the intricate fibers of [...]
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I’m sure you’ve all seen this Guinness Extra Stout outdoor ad around town: It was shot by Eden Robbins in collaboration with Simon Newman, Art Director of Grip Limited. Sure, the lion, vulture and cobra were shot separately (otherwise the ad would have featured only the snake), but there were still plenty of too-close-for-comfort moments on set. Thankfully, Eden has nerves of steel, and is a real pro when it comes to putting animals (and models) at ease. The [...]
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Eden Robbins
Rob Quartly
Shin Sugino
Todd McLellan
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