The Miller Lite beer can has evolved! The new can now has a punch hole top for a quicker and smoother pour. DraftFCB Chicago worked with Todd McLellan on the stills for the new campaign which shows many common items that can be used to punch it. What else could you use? Comment below and let us know! The beer cans are only available in the States. Thus, Todd made a trip to the Windy City for this shoot and [...]
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To pour a perfectly brewed glass of beer takes dedication and practice. Shin Sugino and the Sugino Studio film crew filmed the sacred Stella Artois 9 Steps to pouring a perfect glass — and a few of our team even mastered it! (Okay, they came close.) Your turn. Play. Observe. Learn. Join the 1,099,342 people learning on Stella’s Facebook page. And while you’re at it check out ours too! GRIP Colin Craig & Martin McClorey- Art Directors Liz Crofton – [...]
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These days, when you walk through the Sugino Studio doors and take a deep breath you’ll smell nothing but…alcohol! Don’t worry, you didn’t miss one of our famous parties, it’s all the beer and spirits shoots we’ve been lucky to do lately. Over the past few months we’ve seen the likes of Diageo, Bud Light, Alexander Keith’s and more set up in our studios. Some work you may have already seen — the rest, well, you’ll have to wait on [...]
Continue Reading →After shooting the still for Guinness Extra Stout, which features lions, cobras and vultures, Eden Robbins let the beasts run free! Not dangerously free, mind you. He and senior digital artist Maciej Roszkowski brought the ad to life with a motion side-project. (Yes, they were showing off a little!) With Eden’s direction and Maciej’s magic, you see all the creatures in action and hear a grand, symphonic track. Heck, you can almost taste the beer! – |Evolve or [...]
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Maciej “Magic” Roszkowski, Sugino Studio’s Senior Digital Artist, lives up to his name every day. He, along with Digital Artist Miho Matsuoka, puts the crucial final touches on the creative team’s motion and stills. Often, Maciej goes beyond the call of duty (uh, he loves gaming, too). Such was the case with Eden Robbins’ Guinness Extra Stout project with Grip Limited’s Art Director Simon Newman. Here’s the ad: An architect of digital layers, Maciej weaved together the intricate fibers of [...]
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I’m sure you’ve all seen this Guinness Extra Stout outdoor ad around town: It was shot by Eden Robbins in collaboration with Simon Newman, Art Director of Grip Limited. Sure, the lion, vulture and cobra were shot separately (otherwise the ad would have featured only the snake), but there were still plenty of too-close-for-comfort moments on set. Thankfully, Eden has nerves of steel, and is a real pro when it comes to putting animals (and models) at ease. The [...]
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