disassembly — Sugino Blog

Post Tagged with: "disassembly"

30Mar
2012

Raw & Uncensored: Burrito.

Conceptual, Food & Beverage, Innovation, Todd McLellan 0

Not too long ago, October 2011 to be exact, Todd McLellan collaborated with Fast Company on an LED disassembly article. This time around Todd and Fast Company joined forces for a Chipotle burrito explosion shoot. Sounds crazy fun, eh? Check out the final shot. Todd’s disassembled lots of things, including an entire piano! But this was his first time disassembling food. Todd tells us how his first experience with a Chipotle burrito (at least, his first professional experience!) went. Working [...]

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23Feb
2012

Across the Pond and Beyond!

People, Todd McLellan 1

This weekend Todd McLellan leaves for London, UK, for a project with Winkreative agency. We asked him to reflect on the first job he traveled for… “It has been a little over eight years since I visited the very memorable India. I was sent there on assignment to shoot the telecom call centres located in Bangalore. I arrived in the city at 2 a.m. and was whisked away to my hotel room near the business district. After a brief argument [...]

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15Nov
2011

No Strings Attached: Todd McLellan’s Piano Disassembly

Todd McLellan 0

Now, what many of you have been waiting for: a new addition to Todd McLellan’s Disassembly Series. Le Piano! A Heintzman & Co. upright piano circa 1912, to be exact. This is Todd’s first-ever disassembly of a large object. In the past he’s taken apart products such as the LED bulb, featured in Fast Company magazine and a typewriter, clock and camera. The piano came from a church that no longer needed it, and the congregation gave it to Todd [...]

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13Oct
2011

Todd Trips the Light Fantastic

Todd McLellan 0

Are you getting the most bang for your buck when you buy an LED lightbulb? Todd McLellan collaborated with Fast Company magazine to investigate what really goes into those pricey LED bulbs. The disassembly is featured in this month’s issue: Surprisingly, a great deal goes into making an LED bulb from production to labour to the cost of materials. So, with Canada’s 2012 sales ban on incandescent bulbs fast approaching, will the cost of LEDs drop drastically? Are you willing [...]

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12May
2011

Das Auto.

Automotive, Todd McLellan 0

Recently, Todd McLellan shot a Volkswagen Passat stills ad campaign and we asked him about his experience on the shoot. Todd said: “This collaboration felt very natural with both the car and the agency. The car provided a real rawness to the shoot and required limited use of Photoshop and fake lighting. The Passat is a beautifully designed car and provided me with a real sense of freedom throughout the shoot. This was my first time shooting for Volkswagen [...]

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