This was one of our favourite shoots, and probably the most technically challenging. In the summer of 2010, Tracy Jones from Y&R came up with a brilliant concept, and Shin Sugino set out to make it a reality. The idea was to create a 360-degree “time freeze” effect similar to The Matrix. However, since this was to be online and interactive the door was open to even more. How about shooting a 360° time freeze, and then punching in on [...]
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Shin Sugino loves a challenge. When presented with the challenge of capturing the new Ford Fusion using light painting by Bruce Sinclair and his team at Young & Rubicam he started testing right away. The layout ad hit newsstands this week. Check it out. Agency: Young & Rubicam Art Director: Marilyn Davis Creative Director: Bruce Sinclair Producer: Heidi Prange Design & Animation studio: 4stroke (wireframe) Executive Producer: Erin Kuttner Photographer: Shin Sugino Digital Imaging: Miho Matsuoka [...]
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