Sometimes you just don’t know when, where, how or why ideas sprout up. But it doesn’t really matter when it’s a great idea — or a crazy one. Todd McLellan was going about his business (what business, we didn’t ask!) when he came up with this underwear idea. Todd persuaded Aaron Hoskins, a freelance PA we work with, to do a handstand with a “fresh” (or so Todd promised) pair of tighty whities over his head. “He wasn’t exactly head [...]
Continue Reading →Post Tagged with: "Leo Burnett"
14Oct
2011
2011
Recipe for Success
Clearly, the folks at Smucker’s have perfected recipes for all-natural fruit spreads. We were reminded of this during Director Shin Sugino’s recent Smucker’s Simple Blends shoot for Leo Burnett, during which we came up with a recipe of our own. Ingredients 1 client with a delicious, natural and new line of products 1 agency with a super-creative idea Several perfect strawberries Gorgeous, though challenging, lighting 1 amazing, die-hard crew 1 ultra-cool digital technique that swapped a fresh strawberry for [...]
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