Shin Sugino — Sugino Blog

Post Tagged with: "Shin Sugino"

15May
2012

Naoe Tani: Raw & Uncensored!

Just remember us little folks when you become famous! That’s what we should all say to Shin’s tintype assistant, Naoe Tani (pronounced “now-eh”). As Sugino Studio’s Studio Assistant, Naoe gets huge kudos for her contribution to the smooth running of the studio. She’s here on weekends so that at 9 a.m. Monday we walk into a fully functioning space. Naoe has a heart of gold…and an eye for perfection. She’s extremely talented, with her passion being tintype photography. The studio [...]

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19Apr
2012

Retro Thursday: Did you know…

Retro Thursday, Shin Sugino, Sugino Team 0

Before 501 Eastern Ave was known as 501 Studio it was a laundry mat. Shin Sugino bought the building in the early 1980s and turned it into half apartment half studio. Now 501 Eastern Ave is a fully equipped commercial film/photography studio. The picture below is of the sewage disposal plant pumping station on Eastern Avenue and Coxwell Avenue in 1915. Click on the image below to check out more historic images of around our neighbourhood! Image Courtesy © Toronto [...]

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18Apr
2012

WE WON THE LOTTERY!

Dialogue, People, Rob Quartly, Shin Sugino 0

…well not exactly, but we did do a lotto job! Rob Quartly and Shin Sugino were recently asked to direct the newest ILC campaign with DraftFCB. Andrew Nguyen at Topix did a great job with the matte paintings. It was a complex shoot but it couldn’t have turned out better! Check out the spot: Rob gives us an inside scoop: Performance, critical timing, special effects, matching visual perspectives and car photography. This was a tricky little spot. A good idea, [...]

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12Apr
2012

Retro Thursday: Happy 10th Anniversary!

Eden Robbins, Etc., Retro Thursday, Shin Sugino, Sugino Team 1

Do you remember the circumstances when you first met someone? The date? The season? The occasion? This is my tenth year working at the studio, and to mark my decade anniversary, I’d like to share the story of how I met Shin Sugino. Toronto was gearing up for its very first Toronto Festival of Fashion (now known as Fashion Week) at the Metro Convention Centre. The year was 1985 and I was working as a gallery administrator at Jane Corkin [...]

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2Apr
2012

La Stella, she is a thing of beauty!

Food & Beverage, Shin Sugino 0

To pour a perfectly brewed glass of beer takes dedication and practice. Shin Sugino and the Sugino Studio film crew filmed the sacred Stella Artois 9 Steps to pouring a perfect glass — and a few of our team even mastered it! (Okay, they came close.) Your turn. Play. Observe. Learn. Join the 1,099,342 people learning on Stella’s Facebook page. And while you’re at it check out ours too! GRIP Colin Craig & Martin McClorey- Art Directors Liz Crofton – [...]

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29Mar
2012

Retro Thursday: Let’s have a cold one!

Eden Robbins, Food & Beverage, Rob Quartly, Shin Sugino, Todd McLellan 1

These days, when you walk through the Sugino Studio doors and take a deep breath you’ll smell nothing but…alcohol! Don’t worry, you didn’t miss one of our famous parties, it’s all the beer and spirits shoots we’ve been lucky to do lately. Over the past few months we’ve seen the likes of Diageo, Bud Light, Alexander Keith’s and more set up in our studios. Some work you may have already seen — the rest, well, you’ll have to wait on [...]

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20Mar
2012

Bucket-head.

People, Sugino Team 0

It may seem as though Winter ended weeks ago (or never even came for that matter…) but today marks the first day of Spring. Even though Spring is officially in full swing hockey season has yet to end. The 2012 Stanley Cup is only a couple months away! So let’s keep our hockey spirits high! Who are you cheering for? Here’s a hockey spot Andrew Wilcox shot with Edge MacLaren for HP. This is one of Andrew’s first motion spots [...]

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15Mar
2012

Retro Thursday: Freeze Frame! Ford Fiesta

Automotive, Conceptual, Innovation, Shin Sugino 0

This was one of our favourite shoots, and probably the most technically challenging. In the summer of 2010, Tracy Jones from Y&R came up with a brilliant concept, and Shin Sugino set out to make it a reality. The idea was to create a 360-degree “time freeze” effect similar to The Matrix. However, since this was to be online and interactive the door was open to even more. How about shooting a 360° time freeze, and then punching in on [...]

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1Mar
2012

Retro Thursday: Six Degrees of Shin-aration

People, Shin Sugino 3

Many successful people start off interning. Believe it or not most of our employees at the studio are ex-interns. Two weeks ago, a Humber College student, named Scott Poborsa walked into the Sugino Studio doors. Little did we know he would be the feature of this Retro Thursday. He had a story to tell that amazed us all. Scott walked up to Shin and said “you shot my mom before I was even born”. Gloria Poborsa use to model before [...]

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16Feb
2012

Retro Thursday: Oh So Cosmo

Conceptual, Innovation, People, Shin Sugino 0

The Board In 2007, we were asked by Elspeth Lynn and Lorraine Tao at Zig to shoot a spot announcing the arrival of Cosmo TV. The storyboard opened on a woman’s hand. A miniature guy slowly climbs the hand as if it were a rock face. When he reaches the top, the pinky finger on the woman’s hand extends. The guy gives a big sigh of relief and hugs the finger. He’s literally “wrapped around her finger.” The Challenge Cool [...]

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